For No-Li Brewhouse's first 6 Packs, we decided to do a matching pair called Poser and Crony. Confronted with the challenge of designing a product named 'Poser', I designed the packaging to emphasize how craft beer packaging is constantly shouting at you with statistics, ingredients, brewing techniques, buzzwords, etc. The information that is typically shown very small and understated was instead amplified to be the main statement of the design, information overlapping itself and clashing, much like the state of the craft beer industry itself.